What's Cool In Road Cycling
rock lobster

Rock Lobster: A Statement Bike

Buying any bike is a statement, but paying $1,300 for a custom made, aluminum Rock Lobster is a Statement. Whether you like it or not, it says that you value performance and value over aesthetics and the current group-think. It's a pretty bold territory to stake – there are good reasons why there are such few inhabitants. PEZ rides one for a month to see how well it lives there.

PezChat: Rock Lobster’s Paul Sadoff

Paul Sadoff has been building custom bike frames for over 30 years under the name Rock Lobster. His candid, unassuming attitude and accessible pricing is a breath of fresh air in these NAHBSy times where art is often prized over substance and proven experience. PEZ finds out what makes this odd ball of sanity tick.