SUGOI Performance Apparel, a brand of Dorel Sports, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A), today announced its 2016 sponsorship of Cannondale Factory Racing (CFR).

Cannondale, SUGOI and 360fly Partner to Create New North American Cross-Country Mountain Bike Team. Cannondale 360fly, Powered by SUGOI Targets North American and World Cup Events, as well 2016 Olympics.

Limar’s Velov Helmet & Sugoi’s new Zap Reflective Jacket are a couple of new things I’m wearing because being not dead is a lot more important than trying to look like a Blacked out bad ass… I mean do you really think you look “mean” or tough to the general public because the skin tight spandex you’re wearing is harder to see?

More top line gear from Interbike with Rolf Wheels, Velogrip’s loft rack, Endura’s Chamois, Sugoi’s Icefil tech, Lazer’s helmet updates, and Fix It Stick’s new T- way Tool.

SUGOI Performance Apparel, a brand of Dorel Industries Inc. today announced its ‘Jersey of the Month’ Charity Initiative for 2014. Each month SUGOI will support a different charity through creating unique cycling jerseys in order to bring attention to, and raise funds for their individual causes.

Performance cycling jackets have come a long way in recent years, and Capo's HiVis super reflective jacket, Sugoi's RSE NeoShell rain jacket, and Sportful's Hot Pack Ultralight Jacket offer three distinct options for riding when the sun ain't shining.