As much as communication and social media grew to an unprecedented role in everyday life, ending up being integral part of everyone’s routine, quite the same happens in pro cycling. In races like the Giro d’Italia, some kind of a parallel race takes place among riders and teams, with different goals – popularity, brand awareness, visibility. And it is quite obvious that social media are a privileged battlefield for it – a reign where comparable figures run crazy marketing people and community…

Seems like our internet-aged attention span gets shorter by the minute… or is that by the second? But here’s where Twitter really kicks the quick fix – tiny bits of your fave content delivered right to your smart phone… The PEZ Twitter Feed is starting to rock...

Social Media that is…. Call me old school, but I just joined Facebook last month – I finally got caught in the wave of progress called ‘social networking’. Don’t hold yer breath looking for the latest minutiae of my daily existence (I’m a little busy with PEZ…) but after a little time with the new PezCycling Facebook, Twitter, and Youtube channels, you may want to tap in yourself in, or tell your buds, or both…