What's Cool In Road Cycling
wahoo

Cycling: Is It the “Anti-Luxury Brand?”

When we think of luxury consumer brands, we think of couturier clothing, perfume, Champagne, and Rolls-Royce. The ultimate example of this might be the LVMH conglomerate, the first European company to be valued at over US$500 billion. Does cycling offer the basis to build a true luxury brand? For those seeking to move upwards in most of the world, the bicycle is seen as a symbol of underdevelopment.

Gear Break: Zwift and Wahoo Team Up on Virtual Shifting, Pinarello New Grevil Colourways, Rouvy Indoor Cycling App, Bob and Brad Pro Massage Gun, Tifosi Sanctum Glasses & Q36.5 The Clima Shoes Inception

Zwift and Wahoo team up on virtual shifting with the new KICKR Core Zwift One, Pinarello unveils bold new Grevil colourways, ROUVY indoor cycling app, Bob and Brad C2 Pro massage gun with heat and cold therapy, Tifosi Sanctum glasses and Q36.5: BTS – QLAB the Clima shoes inception.

Gear Break: LOOK New KEO BLADE Pedals, Wahoo KICKR RUN, Muc-Off D3O Rider Gloves, fizik’s New Omna Wide, Moots Vamoots 33 All Road & Super Pacific Introduces Cloud Cap

LOOK launches fastest-ever KEO BLADE pedals, Wahoo Fitness unveils groundbreaking smart treadmill The KICKR RUN, Muc-Off: Introducing D3O rider gloves, fizik’s new Omna Wide delivers a responsive, pure road cycling shoe for riders with wider feet, the Moots Vamoots 33 all road, all day, any day and Super Pacific introduces Cloud Cap integrated pop-top and gear mounting platform for van explorers.

Review: Wahoo KICKR BIKE SHIFT

It's officially winter and for those living at more northern latitudes, that means that time of year when riding indoors is more the norm. If you don't already have a smart trainer and are willing to spend a little more $$$, you might want to consider a smart bike. The newest from Wahoo is their KICKR BIKE SHIFT that PEZ took for an indoor spin.

PEZ Holiday Gift Guide #6: Pactimo Torrent Rain Jacket, Swiftwick VISION Six Impression Raptor Rock Holiday Socks, Shimano Introduces Three New S-PHYRE Shoe Models, Wahoo Boxing Day Deals, Suweeka ‘Bike Lifter’ Modular Rack Ecosystem, Carry More…

Pactimo Torrent rain jacket, Swiftwick VISION Six Impression Raptor Rock Holiday socks, Shimano introduces three new S-PHYRE shoe models for unmatched performance, power transfer and style, Wahoo Boxing Day deals, Suweeka to take pre-orders of game-changing ‘Bike Lifter’ modular rack ecosystem, carry more snacks, Ornot, give the gift of UDOG and Michael Blann prints.

Gear Break: New Zwift Annual Memberships, Wahoo KICKR X Zwift Membership Bundle, UDOG: Don’t Miss the Chance, Dress Up or Dress Down This Holiday Season Ornot, TheFalcon & Core Body Temperature Sensor Discount

New annual memberships make it more affordable to Zwift all year, Wahoo KICKR X Zwift membership bundle, UDOG: Don't miss the chance, dress up or dress down this holiday season, Ornot, TheFalcon in the ADI design index 2023 selection and Core Body Temperature Sensor Black Friday 20% discount.

Special Black Friday Gear Break: Primal Additional 50% Off, Canyon Stealth Sale, Factor Bikes Deals, Up to 50% OFF Selected Wahoo Products, Q36.5 20% Off Everything, ROUVY 25% Off Yearly Plans, ASSOS Up to 50% Discount & Wattbike Zwift Bundles!

Primal: Take an additional 50% off - Black Friday Sale! Canyon stealth sale, Factor Bikes unveils unbeatable Black Friday and Cyber Monday deals, up to 50% OFF selected Wahoo products, Q36.5 Black Friday early access: 20% off everything, ROUVY Black Friday 25% off all yearly plans, ASSOS Black Friday: up to 50% discount and Wattbike bundles with Zwift for a competitive Black Friday discount!

Review: PEZ First Ride – Wahoo KICKR BIKE SHIFT

For those living at more northern latitudes, it's beginning to be that time of year when riding indoors will be more the norm. If you don't already have a smart trainer and are willing to spend a little more $$$, you might want to consider a smart bike. The newest from Wahoo is their KICKR BIKE SHIFT that PEZ took for an indoor spin.