VIDEO: Watch me tackle to whole Zwift HUB trainer setup process as I unbox, assemble, connect, and start using the Zwift HUB trainer- all as a first-time Zwifter. Is it as easy as they say?

MAAP debuts their most comprehensive road collection yet, Hammerhead introduces ANT+ LEV e-bike support, personal leaderboards gives Zwifters a new way to analyze ride data, Muc-Off utility toolbox, Lezyne light your way and Gaerne is the new cycling shoe partner of Intermarché-Circus-Wanty.

The global spread of Covid-19 had an impact in countless ways beyond personal health. In our narrower world of cycling, there was a rediscovery for many people of the pleasures of outdoor riding but also an explosion of interest in indoor cycling. No company has positioned itself to take better advantage of this trend than Zwift.

Princeton Carbonworks creating the most groundbreaking wheels, Dovetail Workwear launches new Hadley Coverall, updated Fit Kit Studio bike fitting software, Passoni & Shimano GRX Limited, Mission Workshop full line of on-bike storage, and Zwift is first-ever partner to leverage Strava's video features with new integration.

Fizik Tempo Decos carbon iridescent shoes, Tifosi Vogel SL glasses, Zwift launches Scotland: Your racing playground, State Bicycle Co. announces first-ever carbon frame, Lotto Dstny will be packing its bags with PRO’s world-class accessories and Lezyne introducing the Pro tubeless kit.

GCN Sale - Further reductions now on, Zwift Hub challenge, Primal referral program, Ribble releases Reynolds 725 into gravel range, Wahoo: Last chance - save up to 40% and ACRE series Toro weatherproof handlebar bag.

Primal Shut Up Legs, UDOG goes color, FasCat Optimize makes wearable data actionable for athletes, Photo Bag Prime from Inside Line Equipment, BORA - hansgrohe launches online shop and team casual collection and Jayco Alulu close out the Zwift pro training camp.

LOOK Cycle unveils the new 765 Optimum bike and frameset, Campagnolo casual clothing, State Bicycle Co. bag collection, DeFeet gift cards, Moots titanium water bottle cages, Dynaplug new carbon racer the world’s lightest tire plugging tool, Sidi coveted festive shoes and the best of Zwift in the 2023 Tour de Zwift.

Cipollini RB1K AD.ONE - The aero that rewrites history, Zwift digital gift card, Vision SC30 TL Centerlock carbon wheels, Brooks classic style for new handlebar grips, Castelli Perfetto gloves - A gift for everyone, Muc-Off launches Disco bar end plugs, Lizard Skins DSP V2 bar tape and Pegatin Pro sticker Christmas offer.