This week we have a very varied selection of new kit: Pirelli P ZERO race tires, tested by PEZ's Chuck Peña, MyVeloFit launches A.I. powered bike fit tool, KOM Cycling's rocker plate for your home trainer, get your hands on the new 2021 EF Education-Nippo clothing, the ABUS Pedelec 2.0 - the next-gen micromobility helmet and SockGuy releases 38 new sock designs for Spring 2021.

Some of us - no, most of us - can be pretty obsessive over our numbers and getting the results into Strava and filling that Trophy Case is really important. But there are alternatives worth examining and one of these is Open Road, an attractive proposition that simply aims to replicate the real life experience of cycling in beautiful surroundings.

Officine Mattio (Mattio Workshop) is the largest Italian brand that you’ve never heard of, located in what I think is the most under-appreciated region in Italy for incredible cycling, Piemonte. Here’s the latest OM1, from the company pushing to keep cycling manufacturing INSIDE Italy.

Another mixed bag of gear: Wahoo TICKR X heart rate monitor, Sena Rumba street-style helmet with audio, connectivity, and protection, Flite Boost Kit Carbonio Superflow 'MVDP Edition' saddle, Jack Wolfskin ideal layers for spring & summer biking, KOM Cycling indoor media display cycling desk and Qhubeka 'Bicycles Change Lives' jersey by Assos available for pre-order.

After a new bike, new shoes are right up there to make you feel like you can conquer the world. If you're looking at the best that different manufacturers have to offer (and want to channel your favorite pro rider), then have a look at the new Shimano S-PHYRE RC902 top tier road cycling shoe.

New bike kit Friday: Primal Jens Voigt 'Shut Up Legs' range, a new era in cycling caps MAAP x New Era Cap, 100% – Rideley own the road, S-Works Prevail II Vent - Cooler heads will always prevail, the DynaPlugger - Featherweight tubeless repair kit and Swiftwick’s high-tech Flite XT socks.

More great and new kit: Tubolito light weight tubes, La Passione DUO Collection: Plenty of cool combinations for a bright look, Continental rolls out new category of tire with the Ruban and eRuban Plus, Sidi Sixty Multicolor, the new LDT inspired by the nineties, Zipp hookless technology video and happy 100th birthday Shimano.

A very mixed bag of gear: Festka celebrates ten years with X-anniversary limited edition bikes, Wahoo's Speedplay pedals, MAAP new Team Bib Evo, Pirelli new P Zero tyres, Helinox outdoor chair and you can register for the International Granfondo La Fausto Coppi Officine Mattio.

In what was considered by many in the bicycle industry as a bit of a surprise, Wahoo acquired Speedplay in September 2019. Those of us riding Speedplays have been waiting with bated breath to see what Wahoo would do. The wait is over and we've had time to ride and review the updated Wahoo Zero Speedplay pedals.