What's Cool In Road Cycling

Gear Break: Primal New Collection, UDOG Shoes, MAAP, G4 Sale, Time Perfection & Old Man Winter Virtual Options

What's new on the cycling market?

Gear Break: See what’s new in our everything Primal collection, UDOG debuts with Tensione road shoes, MAAP transit apparel – Made for movement, G4: Limited pop art collection – Last pieces available and winter sale, TIME Bicycles – Perfection in every strand and Old Man Winter rally adds virtual options.

See What’s New In Our Everything Primal Collection!


UDOG Debuts with Tensione Road Shoes
TENSIONE is the first ever cycling shoe that wraps the rider’s foot from bottom to top, improving both comfort and support for the entire ride.


UDOG, the bold new direct-to-consumer Italian brand, reveals its first footwear product called TENSIONE. Incorporating an innovative new Tension Wrap System (TWS), TENSIONE is the first ever cycling shoe that wraps the rider’s feet from bottom to top, improving both comfort and support.


The new shoe was carefully designed and produced by the team at UDOG – the new company founded in Veneto, Italy, by Alberto Fonte. Fonte is a highly respected cycling industry professional, with more than fifteen years’ experience working for major brands. UDOG – have used Fonte’s extensive performance footwear expertise and knowledge to develop an extremely high quality road cycling shoe that meets very exacting design and production requirements.

The new TENSIONE shoes incorporate a patented dynamic system that hugs the metatarsal area of your feet from the instep to the bridge for an optimum fit called Tension Wrap System (TWS). It features a dynamic system of TPU laminated straps that wrap the insole from one side of the shoe to the other. The hybrid lace-up closure system provides 18 points of contact between the foot and the shoe upper holding your foot for complete support during the entire pedal stroke.


The shoe has been developed with comfort in mind. TENSIONE is shaped to offer a generous toe box and a deep heel cup. The design is also intentionally minimalist, eliminating all plastic and metal hardware which typically create pressure points. The hybrid lace-up closure system allows UDOG to use upper materials that are softer and more comfortable when compared to standard cycling shoes while minimizing stitching. The upper is made of innovative 3D technical mesh, that produces a material that is light, soft and breathable.


UDOG opt for the lace-up closure system for three reasons: laces create more even distribution of pressure, they offer a more understated and stripped aesthetic, they are critically more comfortable and lighter. TENSIONE laces have been carefully selected and tested to identify the ideal material for a high-performance cycling shoe. Traditional laces tend to loosen while pedaling, TENSIONE uses proprietary laces that are a flatter construction which creates a better knot and guarantees the best fitting shoe from the most demanding crit races to the longest endurance rides.


TENSIONE comes with a composite carbon-nylon outsole developed with a directional ventilation channel, integrated rubber heel and toe caps. The outsole features a large metatarsal platform for easy cleat engagement, and generous fore/aft bolts adjustments for precise fitting.


Key features of UDOG Tensione:

  • Hybrid lace-up closure system
  • Tension Wrap System – TWS
  • Generous toe box & deep heel cup
  • Composite carbon-nylon outsole
  • Minimalist design less material less weight
  • Lightweight 245gr in size 42
  • 15 sizes from 38 to 46 full sizes gender neutral

Pricing and availability:

  • Tensione comes in two colors: Pure Black and Arctic White
  • The price is set at 150 euro – 130£ – 200USD
  • Available to purchase in limited quantities from today at www.udog.cc; shipping starts from March 15th 2022.

MAAP Transit Apparel – Made for Movement


Introducing MTA: MAAP Transit Apparel. It’s made for movement and constantly in flux. It’s M.A.A.P goes from A to B, or wherever it takes you. It’s technical for the ride and, with progressive color blocked design and unisex fit, styled for the inside.


Four-way stretch provides a full range of movement with no adjustments necessary, while reflective details provide extra visibility for city riding. Lightweight, waterproof, windproof and DWR fabrications provide the ultimate warmth to weight ratio when the weather turns, while the Roam Jacket’s new Cohaesive® hood adjuster system keeps the rain at bay whilst preserving visibility with the press of a button, or two.


“The MAAP Transit Apparel collection was made by cyclists for cyclists. This collection is crafted from materials that are breathable, highly sweat wicking and antimicrobial. We’ve partnered with innovative product performance specialists like Primaloft®, Polartec® and Drirelease® on new fabrics to remove the guesswork from commuting, empowering riders to get from home to work and everywhere in between with confidence in their clothing choice”, said Darren Tabone, VP Product at MAAP.


By swapping vehicle transportation for cycling, we can collectively take a conscious step towards an environmentally sustainable future that is also friendly on the budget. According to the non-profit Adventure Cycling Association, a moderate increase in cycling, even for short trips, could reduce between 6 and 14 million tons of CO2 from reaching the atmosphere and 2.6 to 6 billion liters of fuel annually (1). So it’s no surprise to see more environmentally conscious cyclists making the choice to commute daily.


Available now via maap.cc or your local MAAP dealer.
(1) Adventure Cycling Association, Environmental Impact


Collection List:

  • Equip Primaloft Down Jacket: $345 USD
  • Motion Pant: $150 USD
  • Motion Short: $130 USD
  • Motion Shirt: $130 USD
  • Repreve Rib Beanie: $35 USD
  • Roam Jacket: $295 USD
  • Shift Dry Tee: $85 USD
  • Shift Dry Long Sleeve Tee: $95 USD
  • Team Hi-Loft Hoodie: $210 USD

G4: Limited Pop Art Collection – Last Pieces Available and Winter Sale!


It’s official ! You now have access to the last 5 available pieces of our limited, numbered and collector POP ART collection!

It is now time to treat yourself with a unique outfit created from scratch by Geoffroy Lequatre and Les Cycles des Mille Etangs!

A simple and accomplished objective: to create something new, something never seen before in cycling and to have fun!

Immerse yourself in the world of POP ART and free your mind on the bike.
A jersey and bib-shorts that are a pleasure to wear, that break the habits and codes of cycling!


Only 5 issues left, hurry up to get YOUR POP ART outfit with its offbeat, avant garde and futuristic style!



From January 12, take advantage of our WINTER SALES, and this until February 08!
Stay tuned, exceptional discounts are waiting for you on your best G4 items!


TIME Bicycles – Perfection in Every Strand


For decades, TIME Bicycles have been producing some of the world’s finest carbon bikes. The processes at TIME are unique in the bicycle industry and we’re constantly refining them to ensure there is perfection in every strand of carbon.


We’ve captured the beauty of the process and distilled it into a mesmerizing short film. The film unpacks how a TIME bike is made, from the initial weaving of individual carbon fibre strands during the Braided Carbon Structures (BCS) stage to the unique Resin Transfer Molding (RTM) process, right the way through to the sanding, painting and finishing.


  • More info at: www.timebicycles.com

  • Old Man Winter Rally Adds Virtual Options
    Runners and cyclists can opt to compete on Colorado’s iconic mixed terrain courses with Strava.

    old man winter

    Adventure Fit Events announces the addition of a virtual option for this year’s Old Man Winter Rally in February. Known throughout the cycling and running community as an annual “epic winter adventure,” the event has been attracting a wide variety of athletes, from novice racers to world-class professional athletes, since its inception in 2015. Offering a virtual version for the second year in a row is one more effort to enable participation while being accommodating to athletes and the communities involved.

    The last few years of the COVID pandemic have hit the event industry hard but have also spurned creativity and innovation. Last year, the team at Adventure Fit Events and county officials worked together to offer a modified event where participants could “race” the OMW Rally course at a chosen day/time during a 9-day window. After racing the courses, participants used an app to upload their data and see their rankings.

    old man winter

    “Last year’s event was a unique experience where we really just wanted to give athletes the opportunity to participate in a safe fashion,” said Josh Kravetz, founder of Adventure Fit. “As we continue to navigate COVID it just makes sense to offer a virtual version of our event for 2022. It’s an extra option for those who may not be ready to jump back into a big group or if you have a scheduling conflict with family or work. We know a lot of folks liked the virtual format last year so we wanted to create something similar. This year athletes simply choose their course, run or ride it February 1st-5th, record it on Strava and send us the link,” added Kravetz.

    The Old Man Winter Rally will offer the following virtual options for 2022:

    Though this year’s virtual options won’t include on-course support or a shot at the $3K prize purse (or that delicious post-event meal and beer), each participant will receive a custom Old Man Winter neck gaiter, a custom Old Man Winter hydration flask, and results listed on the official 2022 results for potential OMW Rally bragging rights.

    All Old Man Winter Rally athletes (virtual or IRL on the 6th) are encouraged to take advantage of the free training events leading up to event week. Adventure Fit offers a series of free “Adventure Training Rides and Runs”. These are socially distanced checkpoint training events that bring together the running and cycling community in a variety of Front Range cities. The series has already kicked off, but there are plenty more to choose from.

    • Thursday, Jan. 13th – Run Training: Shoes and Brews Longmont
    • Saturday, Jan. 15th – Gravel: Endurance Specialized Boulder
    • Saturday, Jan. 22nd – Gravel: Hills Rapha Boulder
    • Thursday, Jan. 29th – Gravel Tempo OR Run Training: Ft. Collins
    • Saturday, Feb. 5 – Gravel Shake out Ride: Specialized Boulder
    • Sunday, Feb. 6th – Old Man Winter Rally: Lyons

    *Remember: For every Old Man Winter registration through midnight tonight, Adventure Fit Events will donate $20 to the Boulder County Wildfire Fund. Learn more, register, or volunteer at www.oldmanwinterrally.com.

    old man winter

    Join the OMW Rally Rider and Runner Gear Donation Facebook Group!

    About Adventure Fit: Adventure Fit is an Experiential Event Marketing and Production company that specializes in Active Entertainment productions. Their deep understanding of the active marketplace allows them to develop creative events and results-driven solutions for their clients and communities involved. Adventure Fit has produced some of the country’s most popular events, such as the New Belgium Urban Assault Ride, Burning Can Fest at the Lyons Outdoor Games, and the Shape Diva Dash.

    old man winter
    Follow Old Man Winter on Facebook and IG. You never know who else will be there.

    Note: PEZCyclingNews ask that you contact the manufacturers before using any products you see here. Only the manufacturer can provide accurate and complete information on proper / safe use, handling, maintenance and or installation of products as well as any conditional information or product limitations.

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