What's Cool In Road Cycling

Hincapie Sportswear Launches New Tri Line

It’s true – PEZ loves the road, but I know a lot of you readers do triathlons, and when something comes along I think is good news – we pass it on. Hincapie Sportswear – as in “George” – has been making hi-end custom clothing for years, and in addition to their excellent cycling lines – which we hope to be testing soon – they make tri –gear.

Here’s The Press Release –
Greenville, SC—-—Capitalizing on its expertise with creating some of the most comfortable, functional and stylish cycling apparel in the world, Hincapie™ Sportswear, Inc. has launched a new line of custom sublimated triathlon-specific clothing for triathlon athletes, teams and retailers nationwide. The new Hincapie™ Custom Triathlon Apparel line was developed to meet the growing need for custom triathlon racing and training apparel that provides increased creative options and maximum sponsorship opportunities for professional and amateur triathlon teams and athletes.

Custom triathlon apparel is a natural extension of Hincapie Sportswear’s premium cycling apparel business. The Company has been very successful at creating high-quality custom cycling apparel worthy of many of the world’s greatest cyclists. Although there are many similarities between the two sports, triathletes place very unique demands on their clothing, and the new Hincapie line was developed with these specific requirements in mind. Hincapie Sportswear worked with several local triathletes to perfect the designs and ensure superior comfort and performance with every garment.

“Triathlon-specific apparel has to be comfortable and perform well while swimming, cycling and running,” said Rich Hincapie, President of Hincapie Sportswear, Inc. “Our new custom triathlon line was developed to meet these specific needs, while providing new opportunities for the sport. Many of the sport’s most popular athletes race and train in standard triathlon clothing that does not display their sponsors as well as it should. There is a serious need for custom triathlon apparel that provides maximum sponsor exposure, looks great and performs even better. We have created Hincapie Custom Triathlon apparel to satisfy all of these needs.”

Triathletes have traditionally been forced to race and train in outfits that do not offer sponsors the opportunity to maximize valuable visibility. By using the same high-quality process it uses to create custom sublimated professional cycling apparel, Hincapie Sportswear is offering triathlon teams custom sublimated triathlon apparel that provides new avenues to display sponsor logos. Whether swimming, cycling or running, the new Hincapie triathlon apparel is comfortable and performs well in every triathlon discipline.

In an effort to introduce the new custom triathlon apparel to teams across the entire country, Hincapie is enlisting the assistance of Peter Kotland, 1997 Ultraman World Champion and 4-time Ironman Top-5 finisher. Hincapie continued, “Peter will race in custom Hincapie triathlon apparel as he competes on the North American triathlon circuit. He will also act as an outside sales representative for Hincapie Triathlon Apparel.”

The new Hincapie line incorporates several exclusive features to enhance the performance and comfort of the apparel. The flagship of the line is the Hincapie Triathlon Skinsuit featuring a low-drag, triathlon-specific, sleeveless design made of Hincapie Triathlon Lycra® for improved hydrodynamic efficiency and quick drying performance. Exclusive Hincapie Gel-Gripper leg openings help keep the suit comfortably in place, while the long-zippered front provides variable ventilation. The antibacterial Hincapie Triathlon-specific chamois will not hold water and possesses the perfect blend of comfort and performance for the bike and the run.

Also made of Hincapie Triathlon Lycra in a sleek, triathlon-specific, sleeveless design, the Hincapie Triathlon Race Singlet is an excellent option for those choosing to race in a brief or bikini bottom. The Singlet features the exclusive Hincapie Gel-Gripper around the waist to keep the top in place for the swim, bike and run. A full-zip front provides maximum versatility and easy on/off performance. Rounding out the custom triathlon line is the sleeveless Hincapie Triathlon/Run Top. This lightweight, pullover garment is made of Hincapie Quadretto fabric for improved moisture-wicking performance.

In addition to the custom printed triathlon apparel, Hincapie Sportswear will be introducing a full line of triathlon-specific apparel for the retail market in spring 2004. The retail line will incorporate the same great performance features of the custom line in designs and colors that are appropriate for the growing triathlon retail market. For more information on Hincapie Custom Triathlon apparel or the Hincapie retail triathlon line, please contact Hincapie Sportswear, Inc. at 866-359-4796. The custom apparel may also be viewed at https://www.HincapieSports.com.

For more than 20 years, the Hincapies have dedicated themselves to excellence in the sport of cycling. Through Hincapie Sportswear, they are combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish cycling apparel in the world.

Hincapie Sportswear, Inc., headquartered in Greenville, SC, is a manufacturer and marketer of distinctive clothing for the performance cyclist. The Company creates premium, custom cycling apparel and accessories for competitive teams and clubs. Hincapie also manufacturers a retail line of hi-tech, performance cycling apparel and accessories available through bicycle retailers nationwide. For more information, or to purchase retail products online, please visit www.HincapieSports.com.

For Information, Contact: Steve Baker, 864-298-2603 [email protected]

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