What's Cool In Road Cycling

UCI Road World Championships Toscana2013

29th June, unconventional event at Piazza della Signoria dedicated to UCI Road World Championships Toscana2013.

Tuscany is the cradle of Italian cycling. Legendary champions were born here, and the upcoming cycling World Championship, taking place from the 22nd to the 29th of September represents the “laurels of honour” for a region that contributed to this sport’s success.


For this reason, on Saturday 29th June, Piazza della Signoria will become the centre of the first official initiative devoted to the recruitment of volunteers and to the promotion of the event. Volunteers and common people freely offering to work for the event will be a fundamental part of this magnificent World Championship.

Taking place in the shade of Palazzo Vecchio, our first extraordinary “unconventional event” is addressed to everyone. The aim is to spread the passion for cycling animating Tuscany and of the Bel Paese.

Starting from 9AM, whoever wants to participate should just show up at the event carrying a bicycle helmet. All participants will then dispose the helmets to form a #T13 sign, the official tag of Toscana2013.

The view from above is bound to be suggestive: only 100 days before the most important sports’ event of the year, this campaign will show what Tuscans can do.

Thanks to the participants, the world-famous Piazza della Signoria will vibrate with enthusiasm, in the name of sport, placing Florence in the elite of cycling. All photos shot during the event will be immediately uploaded to the internet and everyone will be invited to participate in this great party.

This initiative is open to volunteers of Toscana2013, but also to anyone who wants to get a glimpse of what the World Championship is going to feel like. An extraordinary occasion to see what happens behind the scenes of an event which has all it takes to become unforgettable.


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